WayCool firm, SAP partner to empower new agritech start-ups worldwide

WayCool Foods’ CENSANEXT and SAP India have come together for SAP S/4HANA designed to cater to the unique requirements of small enterprises and startups globally.

CENSANEXT, a subsidiary of WayCool Foods, has recently entered into a strategic collaboration with SAP India to drive technological innovation and reshape the landscape for emerging startups. In this partnership, CENSANEXT becomes a Partner Managed Cloud provider for SAP’s advanced ERP, SAP S/4HANA. Specifically designed to cater to the unique requirements of small enterprises and startups globally, this collaboration introduces a novel licensing model and cost-effective pricing for end-customers.

Beyond the financial aspects, this collaboration underscores CENSANEXT’s commitment to overseeing the shared infrastructure, ensuring that startups fully leverage the capabilities of SAP S/4HANA. The primary objective is to redefine the ERP landscape for startups, offering them a customized path to growth without the typical challenges associated with digital transformation.

Operating under the SAP Partner Managed Cloud model, CENSANEXT envisions a co-branded offering that extends the accessibility of SAP S/4HANA to small enterprises and startups on a global scale. Through this collaboration, CENSANEXT will provide an integrated solution for managing both application and infrastructure, delivering a seamless and efficient experience for customers embracing SAP’s cutting-edge technology.

By adopting SAP S/4HANA early on through a flexible subscription model, customers can eliminate the need for interim solutions and navigate the complexities associated with migration as they scale. The forward-looking approach of both companies ensures a smooth and cost-effective transition for businesses choosing to have SAP at the core of their operations as they pursue growth.

Avinash Kasinathan, CEO, CENSANEXT, said “Our collaboration with SAP marks a significant milestone in our commitment to providing cutting-edge technology solutions to small enterprises and startups. By becoming a Partner Managed Cloud provider of SAP S/4HANA, we empower emerging businesses with a robust ERP foundation from the early stages, lowering TCO, and eliminating the need for complex transformations as they scale. This collaboration is a testament to our dedication to fostering innovation and efficiency in the startup ecosystem.”

Sanket Deodhar, VP for Digital Natives & Start-ups, SAP India, opined, “The collaboration reflects our shared commitment to driving digital transformation and empowering small enterprises and start-ups with world-class ERP capabilities. With its parent company – WayCool Foods’ expertise in agri-tech and food value chain, CENSANEXT will be able to bring more value, through its unique IP, to the end-customers.”

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