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A groundbreaking campaign, The Future of Sustainability: Reimagining the Way the World Works, was unveiled today by Forum for the Future. Over the next year, the initiative will highlight 30 innovative projects redefining how society can live and work sustainably.
This campaign follows the outcomes of COP29, where a $1.3 trillion climate finance package was agreed upon, aiming to provide $300 billion annually to developing countries by 2035. The funds will support transitions to low-carbon economies and climate adaptation efforts. However, many argue the amount falls short of what is required, while COP itself faces criticism regarding its effectiveness and relevance.
Against this backdrop, the campaign introduces its first six “Bright Spots”—examples of transformative initiatives making significant strides in sustainability. These include:
Comunidad y Biodiversidad (COBI): A Mexican non-profit empowering small-scale fishers in 161 communities with citizen-science initiatives to protect marine ecosystems and livelihoods.
Safi Organics: A Kenyan company producing organic fertilizers from biomass waste, benefiting over 20,000 smallholder farmers with increased yields and reduced costs.
Our Zero Selby: A UK-based community project in Selby focusing on net-zero solutions across five key areas: buildings, nature, waste, food, and travel.
Launched in partnership with The Earthshot Prize, Rockefeller Philanthropy Advisors, and supported by Trane Technologies, the campaign emphasizes actionable solutions already underway.
“For too long, social and climate initiatives have failed to deliver the transformational change we urgently need,” said Dr. Sally Uren, CEO of Forum for the Future. “While COP29 achieved some progress, it’s clear we’re not moving fast enough. The Bright Spots show us how transformational change is already being realized.”
The Bright Spots were chosen for their potential to challenge systemic issues, foster collaboration, and scale solutions globally. They aim to inspire a shift from discussing transformation to implementing it effectively.
Chris Large from The Earthshot Prize highlighted the role of innovators: “These changemakers hold the keys to addressing our environmental challenges. We must urgently find, fund, and follow their lead.”
Bright Spots will be revealed monthly through November 2025, with further analysis on their impact scheduled for Spring and Autumn. The campaign champions the collective power of bold, inclusive innovation to drive a sustainable future.
Forum for the Future is a leading international sustainability organisation working in partnership with business, governments and civil society since 1996 to accelerate the shift towards a just and regenerative future in which both people and the planet thrive.
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