Prithu Bags INR 10 Crore to Expand Regenerative Agriculture Carbon Projects

Prithu, a climate technology company building a full-stack carbon removal platform focused on Nature-Based Solutions (NBS), has raised INR 10 Crores in a funding round led by Transition VC.

The fresh capital is expected to accelerate Prithu’s on-ground operations in key Indian regions, the company said. The company will focus on onboarding small landholder farmers and strengthening its blockchain-powered digital MRV (Monitoring, Reporting, and Verification) infrastructure with advanced satellite monitoring, Ground truths and machine learning. They will also expand commercialisation efforts through long-term offtake agreements with global buyers.

“The carbon market is entering a phase of accelerated growth, driven by stronger climate commitments and evolving global frameworks. Demand for high-integrity carbon credits is rising, with a clear premium on transparency, additionality, and measurable impact. At the same time, limited supply of credible credits, especially from nature-based and durable removal projects, is expected to drive long-term value, positioning this as a multi-billion-dollar opportunity over the next decade for strong ecosystem players. At Prithu, we are combining regenerative agriculture, carbon removal, and blockchain-powered transparency to address India’s soil carbon depletion crisis, while enabling farmers to participate meaningfully in global climate markets,” said Sunny Vaish, Co-founder & CEO of Prithu.

Prithu: Capturing 20mt of CO₂e by 2030

Founded in 2024 by Sunny Vaish, Prabal Tomar, and Abhinav Pandey, Prithu is a climate technology company building a full-stack carbon removal platform focused on Nature-Based Solutions. The company focuses on enabling high-integrity carbon removal through regenerative agriculture practices such as soil organic carbon enhancement, Alternate Wetting and Drying (AWD), and biochar.

According to the company, its proprietary dMRV (digital Measurement, Reporting, and Verification) system—which combines on-ground soil sampling, satellite monitoring, machine learning, and biogeochemical modelling— helps to ensure that the carbon credits generated are measurable, verifiable, and aligned with global standards such as Verra, Gold Standard, and Puro.

The company aims to restore soil health, improve farmer incomes via revenue-sharing incentives, and capture 20 million tonnes of CO₂e by 2030 while connecting smallholder farmers to global carbon markets, the official statement noted.

Prithu targets agriculture in India with regenerative practices tackling soil depletion, agri waste burning, and water stress, while supplying high-integrity credits to global voluntary carbon markets in sectors like manufacturing, technology, energy, aviation, and consumer industries.

Tapping the Indian Market

The global carbon market, valued at $3-4 billion today, is projected to exceed $40-50 billion by 2030, with premium demand for NBS removal credits amid scrutiny on integrity. In India, untapped potential in smallholder farming positions Prithu against other players in regenerative agriculture and soil carbon projects. The company said it differentiates via full-stack integration of on-ground execution, digital MRV, and global linkages.

Gaurav Patil, VP of Investments at Transition VC, added, “The opportunity in nature-based carbon is significant, but the market is increasingly differentiating between volume and verifiable quality. Buyers are prioritising credits that have strong data, clear traceability, and consistent on-ground execution. Prithu is building the infrastructure required to deliver that, particularly in regenerative agriculture, where scale and credibility rarely come together.”

Over the next 12-24 months, the company plans to expand to 5 lakh hectares in NBS projects, including high-tech biochar, enhance MRV tech, secure international partnerships, and explore new geographies.

About Transition VC

Transition VC is an energy-transition-focused venture capital fund, founded by Raiyaan Shingati and Mohammed Shoeb Ali. The firm invests early, catalytic capital into the future of energy in India, backing engineering-led companies building the infrastructure for the transition via electrification, energy storage, industrial decarbonisation, alternate fuels, and next-generation manufacturing.