Ashok Leyland to revolutionise vehicle recycling with Rosmerta Recycling

To strengthen India’s vehicle recycling ecosystem, Ashok Leyland has collaborated with Rosmerta Recycling to set-up an organised scrappage network for end-of-life commercial vehicles. The collaboration aims to provide customers seamless access to authorised vehicle recycling facilities across the country.

Under the partnership, Ashok Leyland will utilise its extensive nationwide dealer network to connect vehicle owners with Rosmerta Recycling’s Registered Vehicle Scrapping Facilities (RVSFs). The initiative is designed to offer a comprehensive, end-to-end scrappage solution, including assistance with vehicle deregistration and completion of all statutory documentation.

Rosmerta Recycling currently operates authorised scrapping facilities across India, built to dismantle end-of-life vehicles in compliance with environmental and regulatory standards while ensuring maximum recovery of recyclable materials.

The initiative aligns with the Government’s Voluntary Vehicle Modernisation Program, which promotes phasing out older, polluting vehicles and replacing them with modern, fuel-efficient alternatives. It also complements the recently introduced Naya Safar Scheme aimed at reducing transport-related emissions in the Delhi-NCR region.

Customers opting for scrappage under this programme will benefit from competitive scrap value, OEM-linked discounts on new Ashok Leyland vehicles, and potential waivers on road tax and registration fees, wherever applicable under government policies. The companies also emphasised that the process will include full support for compliant deregistration, ensuring convenience and transparency for vehicle owners.

“Our partnership with Rosmerta Recycling comes at a pivotal time, as the Government’s recently approved commercial vehicle replacement initiatives are expected to accelerate organised vehicle scrappage across India,” said Kartick Nagpal, President, Rosmerta Group. “The mandatory scrappage of BS-III and older commercial vehicles through authorised RVSFs—covering an estimated 2.07 lakh vehicles in Delhi-NCR—is a significant step towards cleaner mobility and a stronger circular economy.”

Madhavi Deshmukh, National Sales Head, Ashok Leyland stated, “India has a significant population of ageing commercial vehicles, making an organised, transparent and customer-friendly scrappage ecosystem essential. Through our partnership with Rosmerta Recycling, we are making responsible vehicle disposal simpler while enabling customers to transition to newer, cleaner and more efficient commercial vehicles.”