Mahindra Launches Glyd: A Tech-Based E-Mobility Service in Mumbai

The World’s largest tractor brand by volume and India’s largest utility vehicle manufacturer Mahindra and Mahindra today flagged off a e-mobility service in Mumbai.

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“The company has from time to time provided innovative and first of its kind e-mobility solutions. Glyd is one such flagship premium e-mobility solution to redefine the in-commute experience of daily commuters,” M&M Managing Director Pawan Goenka said in a statement.

Glyd claims to offer a premium in-commute experience to office going executives, powered by several connected car features such as web-conferencing, curated entertainment and music content from selective partners.

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This marks the auto giant’s unique step to drive positive change towards a smart, sustainable and experiential daily commute. Pawan Goenka, not disappointing further added “Going forward we plan to launch multiple e-mobility solutions, across cities.”

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The service also boasts to offer features like privacy screen, air purifier and strain-free lighting to the commuters. M&M has partnered with Vodafone-Idea, Cisco Systems and other service and content providers for the initiative in Mumbai.

Mahindra’s move comes after other car aggregators like Uber, Ola and Meru are diversifying their services into other modes of transportation. While e-commerce businesses like Flipkart, Gati, BigBasket and Grofers are all using electric three wheelers for last mile connectivity. Last year, IKEA, which is betting big on India’s emerging EV growth story, deployed GMW electric auto-rickshaws for home delivery in Hyderabad as part of its plan to deploy a wholly electric fleet by 2023. All these developments signify the shift in the sector that is favoring the electric transition in the Indian mobility sector.

For EV solutions India looks like a great place to start. The country’s billion-plus citizens live in 14 out of the 20 most polluted cities in the world, according to WHO, Oil already costs more than Rs 70 a litre, and the price only seems to keep rising. India’s EV market, meanwhile, is projected to grow at a compound annual growth rate of over 37% in the next five years, and 87% of drivers have indicated that they are ready to make the switch to EVs.