Fuel cell tech major Elcogen enters India-APAC with new appointment

The UK based Elcogen has announced its expansion into India and the wider Asia-Pacific with the appointment of Anil Srikar Pavuluri as Business Development Director for the region. Elcogen is manufacturer of technology that enables the efficient production of affordable green hydrogen and emission-free electricity.

Elcogen held that India and the wider Asia-Pacific are entering a period of sustained energy growth and transition, as booming economies push energy demand to new heights. According to the IEA World Energy Outlook 2025, India’s energy mix is steadily shifting towards renewables, with solar PV and wind projected to grow from around 2% of the mix today to nearly 20% by 2050 under current policies, while energy demand is rising fastest in industry and transport.

More broadly, across the Asia-Pacific, total final energy demand is expected to increase from around 450 exajoules in 2024 to over 500 exajoules by 2035, driven by industrialisation and rising living standards, reinforcing the urgent need for cleaner, more efficient energy systems.

 Against this backdrop, Elcogen has appointed a new Business Development Director for India and APAC, marking the firm’s strategic expansion into one of the world’s fastest-growing energy markets. Elcogen said that India’s ambitious targets for non-fossil power generation, nuclear capacity expansion, increased ethanol blending and the planned introduction of a carbon market are creating strong momentum for zero-carbon technologies.

Anil Srikar Pavuluri, added, “With more than two decades of experience in solid oxide technology, high-performance solid oxide cells, stacks, and modules, and an operational manufacturing capacity of up to 360 MW, I am confident that Elcogen is strategically positioned to enable high-efficiency hydrogen production, clean power generation, and system flexibility – all key pillars of the global energy transition”.

For Elcogen, specialising in high-efficiency solid oxide fuel cell technology for clean electricity generation and green hydrogen production, the region presents a significant opportunity as governments and industries seek scalable solutions to reduce emissions, improve energy efficiency and cut reliance on imported fossil fuels.

Elcogen solid oxide components produce hydrogen at 33–40 kWh per kilogram and achieve 75% fuel cell electrical efficiency, which increases to more than 90% overall efficiency when incorporating waste heat.